Service firms
The work is good, but too much of it still runs through the owner's inbox.
Websites · AI workflows · Business reimagination
Meet your company's version two.
We rebuild how your business looks and how it runs, using AI where it earns its place and nowhere else.
Version two starts here.
Who it is for
Owner-led companies that have outgrown how they run.
Trades and distributors
More quotes, orders and follow-ups than there are hours to handle them.
Established businesses
A solid reputation, and a website and set of tools from another decade.
Before and after
Same company. Next version.
Version one
Version two
WebsiteAn online brochure nobody has touched in years.A site that explains what you do and books the first conversation.
New enquiriesAnswered when someone finds the time.Acknowledged and routed automatically, with a person stepping in where it counts.
Quotes and proposalsRebuilt from an old file every time.Drafted for you from your own prices and past work, ready to check and send.
ReportingA scramble at month end.A short summary waiting for you each week.
Know-howIn the heads of two or three people.Written down, searchable, and usable by the whole team.
Nothing that works gets thrown away.
Examples of the kind of change we build. Every company's list is different.
What we do
Start small. Go as far as it pays to.
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Step 1 Most people start here.
An entry project
One piece of the business, rebuilt properly, so you can judge us on something real.
A new website
Design, writing and build. Clear about what you sell, quick on a phone, and yours to edit.
$2,500 fixed
Up to five pages, written for you.
An AI workflow
One repetitive job taken off the team: follow-up, quoting, scheduling, reporting or inbox handling.
From $1,500
A sales outreach system
Finds businesses that fit you, writes each a personal email and hands you the replies. Nothing sends without your approval.
$5,000 installed
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Step 2
Business reimagination
We map how work actually moves through your company, then redesign the processes, tools and customer experience around what is now possible. You get a plan in plain language and we build it with you, one piece at a time.
Fixed project price, agreed before we start
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Step 3
Ongoing advisory
A standing relationship. We keep improving the new version, watch what the tools are doing, and coach you and your team through the change.
From $1,500 a month
How we work
Three steps, no big bang.
Look
We sit with the people who do the work and write down how it really happens, not how the org chart says it does.
Rebuild
One piece at a time, while the business keeps running. Nothing is switched on until you have seen it work.
Run
We stay for the first weeks of real use, measure what changed, and fix what did not.
Track record
Work we can show you.
Pimientos Consulting
An early specialist in social media consulting, website development and online advertising. Delivered social media, SEO and website training to more than 130 local companies, funded through the BC government's Workplace Training for Innovation Program. See the 2010 site in the web archive
Captherm Systems
Helped the team implement a fully integrated ERP system, and carried out the corporate structuring behind a C$6 million raise.
IRW-Press
Implemented the lead generation, distribution and translation systems for this financial communications firm, before AI tools existed. Acted as de facto director of development for North America: brought new products to market, launched outreach campaigns, and grew the business 35% year over year.
Pretzelworx
Built one connected system for this Canadian soft-pretzel company: inventory, CRM and lead generation, with vendor management, logistics and compliance, plus the website and marketing materials.
Also built for, advised or helped startRubbics DigitalCMC Markets
Free resource
The Version Two Scorecard
Ten questions about how your business runs today. It takes about five minutes and shows you where a rebuild would pay off first.
Take the scorecard
Ten questions. No email needed.
About
Run by an operator, not a slide deck.
DoubleV is led by Philipp. Through the 2000s and early 2010s he ran Pimientos Consulting, building websites, social media and search campaigns for growing companies. That sits on top of a long history of helping founders conceptualise, structure, fund and start businesses.
So the advice comes from someone who has worked on both sides: the marketing a company shows the world, and the structure that holds it up.
The name is the method. The first V is your business as it runs today. The second V is its next version. One grows out of the other, and nothing that works gets thrown away.
Questions
What owners ask first.
Ask us anything. Really.
Do we need to understand AI to work with you?
No. You need to know your business. We bring the tools, explain every choice in plain language, and leave you able to run what we build.
What does it cost?
A website is $2,500, fixed, for up to five pages written for you. An AI workflow starts at $1,500. The sales outreach system is $5,000 installed, including the first month, then $1,500 a month. Larger projects have a fixed price agreed before we start, and ongoing advisory starts at $1,500 a month.
Will this disrupt my team?
We build alongside the way you work today and switch over one piece at a time. The people who do the job help design its replacement, which is also why it tends to get used.
What happens to our data?
Before anything is built we agree in writing which information each tool may see and where it is stored.
What if it does not work?
That is the reason to start small. An entry project is one defined piece of the business, so you find out quickly and cheaply whether we are a fit.
From the blog
Worth reading before you spend anything.
01
What a $2,500 website should actually do
Five things a small-business site has to get right, and what that budget does not buy.
02Five jobs AI can take off a small team, and three it should not
Where the tools help a company of ten or twenty people, and where a person still has to decide.
03Six signs your business has outgrown how it runs
Nothing breaks. Things just get harder every month. How to tell it is the system and not the workload.
Twenty minutes. No pitch deck.
Tell us what is slowing the business down. We will tell you honestly whether we can help and where we would start.
Book a free call