Work

Before, and after.

What we built, for whom, and what changed. Five pieces of work, from a connected operating system for a food company to training more than 130 local businesses.

Real projects only.

Pretzelworx

Integrated operations · AI

Pretzelworx: one connected system.

A Canadian soft-pretzel company running on spreadsheets, inboxes and memory. We built a single system that covers the business from first contact to delivered order.

  • Inventory tracking
  • Customer and lead records (CRM)
  • Lead generation and outreach
  • Vendor management
  • Logistics
  • Compliance
  • Website development
  • Marketing materials
28%reply rate on cold email
837personal emails, each approved by a person
140+warm leads in the pipeline
4 daysfrom launch to the first interested reply

Outreach results from the system's first seven weeks.

IRW-Press

Lead generation · growth

IRW-Press: 35% growth, year over year.

A financial communications firm expanding in North America, before AI tools existed.

  • Implemented the lead generation system
  • Implemented the distribution system
  • Implemented the translation system
  • Acted as de facto director of development for North America
  • Brought new products to market
  • Launched additional outreach campaigns

Result: the business grew 35% year over year.

Captherm Systems

Systems · structuring

Captherm Systems: systems and a C$6 million raise.

A technology company that needed its operations and its corporate structure ready for investment.

  • Helped the team implement a fully integrated ERP system
  • Carried out the corporate structuring

Result: structured to raise C$6 million.

The Pimientos Consulting website as archived in August 2011

pimientos.ca in 2011, from the Internet Archive

Pimientos Consulting: 130 companies trained.

Founded and run from 2006 to 2011 in Coquitlam. An early specialist in social media consulting, website development and online advertising for small businesses.

  • Social media training
  • Search engine optimisation (SEO) training
  • Website content-management training
  • Managed internet marketing for clients

Delivered to more than 130 local companies, funded through the BC government's Workplace Training for Innovation Program.

DoubleV Advisory logo

Visual identity · website

DoubleV Advisory: our own identity.

What we sell, we did for ourselves first.

  • Name and logo
  • Brand book and print-ready files
  • This website, written and built in-house
  • Business cards, fact sheet and email signature

Also built for, advised or helped startRubbics DigitalCMC Markets

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